Remember your first perfume? Mine was Malibu Musk, age 10. It came in a can the color of wildberry pop tarts and looked like it could emit either aerosol liquid or cheese. The smell was exactly as it was named; tropical and musky. Something that would probably make me nauseous if I smelled now. But when I was 10, I doused myself in the stuff. I loved it.
But, this isn’t a post about perfume. It’s about perfume commercials.
It’s happened more than once. I’m watching some intellectually stimulating show like The Housewives of Orange County or 16 and Pregnant when it starts; the television advertisement for the latest perfume I’ve got to try. Or smell. I get that ad execs must have to really rack their brains for these commercials, because they are trying to effectively sell a product based purely off your preference and sense of smell; a sense that as of yet, we haven’t figured out how to transcend through television. So I guess in some attempt to compensate for the void in technology, they decided to just confuse the shit out of everyone. The commercial will typically involve prancing A list actors, trench coats, flashes of light, weird indie music, and sex. Lots and lots of sex. OK so it’s not confusing. Sex sells. I get it. But every time one of these commercials comes on, it doesn’t leave me thinking of sex. Instead I kind of feel an intense urge to giggle. And not like a sexy laugh either–That nervous, Michael Scott giggle, and something tells me that is not the reaction they were going for. It’s not even just the production, it’s the names of the perfumes themselves. Angel. Guilty. Covet. The whole shebang. It’s kind of how I feel about the underwear I buy from Victorias Secret–Where one day I’m folding laundry and I realize I have underpants that say “University of Pink” on the butt. (True story) I get what they were going for, I just don’t think they got it right. What would Donald Draper say if he saw these? Who would he hit?! Here is the most recent one I saw that had me super weirded out. Exhibit A:
OK so the takeaways here:
Mediocre actors make even more mediocre singers.
Eva Mendez lives in the future where subways look like aerodynamic toaster boats.
Something about circles?
This Angel Perfume stuff apparently gives you an orgasm when you smell it. WIN!
Remember when Sarah Jessica Parker released her own scent? It was called Covet. And the commercial was really bad.
Did she really think she could get away with stealing that big ass bottle of perfume? That thing is GINORMOUS.
Those eyes at the end?–Those are what you call Crazy Eyes. (See also, Ramona from NY Housewives)
That last scene reminded me to lock the doors.
Here’s one for Gucci’s “Guilty”
Someone is definitely guilty here..of LIGHTING MY CAR WHEELS ON FIRE.
I think we just found Ghost Riders wife.
Did you see that? She broke like, 15 common street laws.
This is Prada’s commercial for “Candy”. I actually appreciate this one. I’ll just go ahead and tell you the takeaway for it now:
Big. Pink. Panties. Watch:
Here’s Nicole Kidman’s famous commercial for Channel #5, though it looks more like a movie trailer for Moulin Rouge. The budget for this little production was $42 million and funded exclusively by Channel. That’s right. FORTY TWO MILL.
The Takeaway: It would have been cooler if they just lit $42 million dollars on fire :)
I just threw this one in the mix because..dude..FORTY TWO MIL!
The 80’s know what’s up. THIS is a how a perfume commercial is done. I heard that Charlie is actually a pretty stinky perfume.
This woman’s life looks awesome. I kind of want to be her.
Kinda Young Kinda Now, Charrrlieee.
OK last one. This is pretty scandalous, especially for the 90’s. It’s for Calvin Klein’s Obsession. And um, is that you Justin Bieber?
Health, Happiness, and I just watched perfume commercials for the last two hours and now I’m really contemplating the meaning of my life.
11 thoughts on “Let’s Talk For a Moment About Perfume Commercials”
worst part about perfumes is that they aren’t even regulated and contain chemicals that are known carcinogens and are hormone disruptors ( found by the environmental working group)
Wouldn’t it be nice if perfume commercials actually told you some of the top notes of the scent? You’re right that trying to sell a perfume without the consumer being able to smell it is somewhat pointless. So in the end, all they’re doing is giving you some kind of hook to make you interested enough to go to the perfume counter and sniff it yourself. And I guess the Sarah Jessica Parker commercial is telling you it’s OK to kick in store windows with your Christian Louboutins. And why do all the commercials have to have some French angle?
I googled perfumes today as I was writing about my dog using a dead fish at the beach as some kind of roll on deodorant or perfume and because I don’t wear perfume due to allergies, I had to refresh myself on the subject a little. The dog still smells like dead fish after her epic bath so my husband has recommended Brut 33.
Thanks for those…good for a laugh!
I have yet to see a perfume commercial that makes me want to go buy their product. well maybe the Charlie commercial. I remember when those aired. Mostly they are stupid make no sense.
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I was just spouting about how perfume commercials are getting weirder and weirder and found your blog post – perfectly put! :-D
Hahahaha! These were great! Thanks for sharing them with us today. I can’t wear anything with scent anymore and have to avoid cosmetic counters. But when I was 16 I was a big fan of Heaven Scent. I wonder if they still make it and market it to young teens….
My mother in law wears Charlie and it makes me wanna gag! My fave is actually Provocative Woman (Elizabeth Arden), its commercials don’t make sense either.
Yep, that’s Bieber.
Thanks. Now I’m going to have the “Enorme” theme going through my head all day. ;)
Ha! That was my thought, too!